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the science of behavioural economics has never been easier to apply to marketing
that the establishment connived in
Sunday Times'Magnificent
keeps things “elliptical” – but The Melody is still a “touching”
The North Road by Rob Cowen memoir the science of behavioural economicsLONGLISTED FOR THE WAINWRIGHT PRIZE FOR NATURE WRITING 2025 AND A RADIO 4 BOOK OF THE WEEKA dazzlingly inventive work of literature Robert Macfarlane, author of The Old Ways 'A wonderful, epic braiding of history, geography and personal memoir' James Rebanks, author of English Pastoral _____________________________________________________________________At the heart of this book is a highway. The A1; The Great North Road. A 400 mile multiplicity of