Consumer Research R and D as well as historians of

as well as historians of ideas

drug approval and the research process

This gives students the freedom to formulate a particular problem in one frame of reference and solve it in another

the founders of the 'Thesis Boot Camp' intensive writing programme show how to survive and thrive through the challenging final year of writing and submitting a thesis

Consumer Research R and D as well as historians ofConsumer Research: Postcards from the Edgeis a collection of cutting edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include * chronicle, composition and fabulation in consumer researc * postmodern approaches to pluralism in consumer researc * marketing in cyberspac * poststructuralism in marketin * semiotics in marketing and consumer research