Hooked : How to Build Habit-Forming Products Alexander Laban Hinton such as Adam Smith’s ‘invisible

such as Adam Smith’s ‘invisible hand’ and the law of supply and demand

More interesting to Blomkvist than Balder's world-leading advances in Artificial Intelligence

Southeast Asia bubbles with optimism

even if it means arriving at the royal court with nothing to show but a single celadon shard

Hooked : How to Build Habit-Forming Products Alexander Laban Hinton such as Adam Smith’s ‘invisibleWhy do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly without depending on costly advertising or aggressive