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They were presented as a healthier alternative to cigarettes and a path to quit smoking

Free samples were accompanied by literature from Americas leading natural foods teacher extolling the medicinal virtues of chemical-free tobaccos, which, the teacher suggested, had allowed Native Americans to smoke for centuries without developing cancer In order to market natural cigarettes, tobacco companies needed the ingredients in regular cigarettes to become controversial in order to then advertise the attractiveness of Natural cigarettes

"Smoking is not a rational, informed choice of adulthood," he said

Winston was introduced in 1954 by the R.J