cigarette black and white illustration of a skull smoking a with smoke. 70521996 Vector Art at Vecteezy Lana Del Rey Cigarette Print

Several studies have suggested that Blacks are becoming polarized into an elite and an underclass...It is the underclass who are smokers. Acknowledging the disadvantages of underclass status, RJR concluded that, although health may be a concern, Blacks simply have more pressing concerns than smoking issues. The implication is that this market, with its myriad socioeconomic pressures, should remain reliable consumers even if they are aware of tobacco's health risks. Perhaps realizing they might be helped by creating the illusion that they cared about Black customers at all especially as smoking rates began to tumble they also funded community programs

The plan is to help people give up unhealthy habits while holding on to native traditions

These cigarettes offer a pure and robust tobacco flavor, making them a popular choice among smokers who prefer a more natural taste

Over the years packaging has come a long way, one of the early packages being the cigarette card