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While nicotine strength still matters, many female smokers focus more on taste, design, and perceived smoothness

Most retailers dont accept returns on tobacco products once shipped due to regulatory restrictions

Minor variations in the fact patterns underlying class members claims do not defeat typicality where the plaintiff has otherwise shown that he has suffered the same or similar injury as those he seeks to represent. Because the claim was based on the objective reasonable consumer standard, both commonality and predominance were present

American Spirit products are manufactured by Santa Fe Natural Tobacco Company, a subsidiary of Reynolds American