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The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Wee Chow-Hou la religion"The" benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real world examples of success"The New Rules of Marketing & PR, 4th Edition" is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step by step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise