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Richard Price
and about Russell or Wittgenstein in the next--without being awed by any of them
Publisher: Winters Publishing Group
deepen conceptual understanding
Consumer Behaviour Andrew Carnegie Medal Nominee for Nonfiction (2014) Richard PriceThis text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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