white gold or blue black dress and gold? and black? sets the Internet ablaze with color debate It's the Dress Debate (but

Roman Originals, the makers of the dress insist that it is black and blue, but due to the attention this rather trivial question has received, they will be making a white and gold version

"So in real-time, we have experienced in our lifetimes, the impact of knowledge on color perception." A viral moment helped answer an age-old question If you see the dress one way, that doesn't mean you can't change your mind, explained Conway

Like with the dress, when this and similar illusions first came out, it was believed each person's perception was fixed so they could only see it one way or the other

This fight is about more than just social mediait's about primal biology and the way human eyes and brains have evolved to see color in a sunlit world