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A central thread in this work is the healing of the inner family the inner child, and the mother and father archetypes

Whoever writes about his childhood must beware of exaggeration and self-pity

Its private and insular, dare I say safe

A good deal of earnest conferring among the strategists of the tobacco wars involves considerations of brand loyalty and brand image. The creation of a brand image involves the manufacture and assembly of prepackaged elements of a sort of daydreama set of visual and aural associations that will be launched from Madison Avenue into the minds of scores of millions of actual and potential smokers, there to be kept orbiting incessantly around the periphery of consciousness