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Someone must have done well from the custom built and exorbitantly expensive arenas constructed for the 2002 World Cup

Public brand references describe Hongtashan as a Chinese cigarette brand originally connected with Yuxi Cigarette Factory and launched in 1959

The creative for the outdoor and proximity campaign featured a series of posters designed to look like hand rolling tobacco pouches, but with the brand name replaced with an attention grabbing word such as Stroke, Infertility or Amputation which highlighted the real health risks that roll-up smokers were taking

Now you can have multiple packs to go at the ready