Not just the flavors, but the marketing, the bright colorsits almost their way of sneaking Joe Camel back on the market. Selling Cool Kids Effective marketing to young people explains part of the industrys success
Food and Drug Administration report shows that the cooling and anesthetic effect of menthol allows smokers to inhale more deeply and hold the smoke in the lungs longer
2 References The Marketing of Menthol Cigarettes in the United States: Population, Messages, and Channels (2004) Menthol and Cigarettes -- California Department of Public Health (2017) Targeting and Disparities Big Tobacco continues to target particular groups with marketing for menthol products: African Americans, LGBTQ folks, and youth and young adults
It typically consists of four main ingredients: propylene glycol (PG), vegetable glycerin (VG), flavourings, and nicotine, though nicotine-free options are also available