During the pandemic, Puff Bar marketed its e-cigarettes as the perfect escape from WFH stress, and a way to stay sane. In a viral reel, nutrition scientist Inge van der Wurff jokes that smoking is genius because it gives you the right tohave a minute for yourself and do breathwork. The clip itself is anti-smoking, but the comments section is filled with people who agree that cigarettes help regulate their nervous system
For example, the PM2.5 level of 150 g/m is publicized as equivalent to smoking 6 cigarettes per day
"I personally dont have the solution to this environmental problem, but if have changed people's perception of what really happens to cigarette butts, then I know I've made a positive impact," he said
Brian King, Ph.D., M.P.H., director of FDAs Center for Tobacco Products, emphasized the deceptive nature of these products, stating, These products may resemble smart devices, but theres nothing smart about them