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"It really captured what out-of-home [advertisement] was at that moment, what it meant." Ford said the campaign was groundbreaking advertising at its most effective

Whether were Soviet functionaries putting old men on stamps for their 148th birthday, or French researchers meeting the woman who will make them famous, or Russians taking pride in their way of life, or French people taking pride in their way of life, or American journalists with a cynical glint in their eye and a 24 hour news cycle, the story always ends the same way: we believe what we want to believe

Moving from being a current smoker to a former smoker was linked to a 30% higher likelihood of sustained recovery from non-tobacco substance use disorders (odds ratio 1.30, 95% CI 1.07 to 1.57)

Why are we the way we are