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If Then : How One Data Company Invented the Future by Jill Lepore mcbill and inflames a divided America

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and inflames a divided America

Caitlin Moran is back with More Than A Woman: a guide to growing older

crazily simple ideas

Rebecca Wragg Sykes uses her experience at the cutting-edge of Palaeolithic research to share our new understanding of Neanderthals

If Then : How One Data Company Invented the Future by Jill Lepore mcbill and inflames a divided AmericaA Financial Times Book of the YearShortlisted for the 2020 Financial Times McKinsey Business Book of the YearLonglisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering what you might get if you crossed Mad Men with Theranos' David RuncimanThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized

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