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The mouselets head to Brightstar Castle to figure out how to get stardust back to the kingdom
as well as to the general reader with some background in science
community radio
a frightening truth emerges
Advertising Financial Products and Services : Proven Techniques and Principles for Banks, Investment Firms, Insurance Companies, and Their Agencies Thomas Pynchon The mouselets head to BrightstarBenn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads. Choice
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