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To achieve this, it is actively promoting the switch for adult smokers to smokeless alternatives, encapsulated in its motto to "Switch to Better." The company aims to reach 50 million users of its smokeless products by 2030

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[19] The evidence for implementing POS advertising restrictions The tobacco industry channels the vast majority of its marketing expenditures to the point of sale, making POS advertising restrictions a critical strategy to subvert industry attempts to attract new, current, and recently quit smokers

In addition, the report explores emerging opportunities in the cigarette vending machine industry