That impacts not only the heart and lungs, but also the brain
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
A 0.96-inch TFT screen with dynamic RGB lighting and AXON Pulse mode keeps every hit consistent, while USB-C 2A charging cuts downtime
For those who enjoy variety in their taste experience, vaping may be a more appealing option