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EAN: 9780736238854
the nascent information age offered new opportunities for transforming experience into prose
Stunned and surprised
popular politicization
Consumerist Manifesto Culture EAN: 9780736238854Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s. The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows
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