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In 2019, deaths and vaping-related lung illness peaked in the U.S

The FDA now regulates the manufacture, import, packaging, labeling, advertising, promotion, sale, and distribution of e-cigarettes

But The Trading Standards Institute (responsible for enforcing laws on fake goods and stopping the sale of counterfeit products), an expert from the EU anti-fraud office, and police involved in reducing tobacco smuggling in the North of England all say that the introduction of standardised packaging is likely to have little or no significant impact on the level of illicit trade

The market is more consolidated now, and this deal will face serious scrutiny, Balto said