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The day is further intended to draw attention to the widespread prevalence of tobacco use, whose negative health effects lead to more than 8 million deaths each year worldwide, including 1.2 million as the result of non-smokers being exposed to second-hand smoke

Tobacco companies widen tobacco use gaps between indigenous and non-indigenous populations

Certain tobacco products are advertised and promoted disproportionately to specific racial or ethnic groups

By focusing on youth engagement, the campaign emphasizes prevention strategies, such as educational initiatives and regulatory measures to limit access to tobacco products among minors