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Appeals to smokers who value natural ingredients
Currently, Blake has been with CPP Boxes , a leading packaging solutions provider, for several years, where he has played a key role in designing packaging that balances functionality, cost efficiency, and sustainability
[14] In response, Robin Sommers, the CEO and majority owner of Santa Fe Natural Tobacco Company, stated that "Native Americans are not a target market for American Spirit", stating that the use of this imagery was due to the company's goal to bring tobacco usage more in line with a perceived "moderation" by Indigenous peoples in the 15th century and that proceeds from sales support Native communities
The best menthol products use natural mint (peppermint or spearmint species) rather than synthetic menthol, which is one of the differentiators between premium and budget menthol cigarettes
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