To answer that question, Peace and co-principal investigator Alison Breland, Ph.D., an associate research professor in Department of Psychology in the College of Humanities and Sciences and Center for the Study of Tobacco Products at VCU, launched a human clinical study in collaboration with the Virginia Department of Forensic Science and VCU Police Department
CCL is its parent organization
I almost feel like The House of Aramis took a look at todays fragrance, boldly discussed subject 534 in a board room or lab, renamed it Tobacco Reserve, threw it in the face of todays fragrance consumers, and then just as quickly abandoned it
Just to give a few examples, front vowels are thought to mimic smallness of the referent by reducing the oral cavity when articulating these phonemes while lip rounding resembles the round-edged shape of the picture in the kiki/bouba effect (Ramachandran and Hubbard, 2001)