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creative possibilities
and emotional resonance
Vetiver Perfume
we will examine the cherry note in perfumery as a reflection of both cultural identity and artistic innovation
FROM CONCEPT TO BOTTLE: BUILDING A FRAGRANCE BRAND - NOVEMBER materials creative possibilitiesTHIS MODULE WILL FOCUS ON CONCEPT, BRAND, & CREATIVE DEVELOPMENT Defining Your Brand Concept: what sets you apart, niche vs. mass vs. ultra niche, and how to position yourself in a crowded market. Market & Expectations: realistic volumes, timelines, financial outlook, and industry shows to attend. Fragrance Creation: writing a professional brief, working with perfumers, sourcing naturals vs. synthetics, and exclusivity. Packaging & Bottle Design:
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US$ 59.99