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The ad opens up the filter and shows consumers the "strange-looking polyethylene chamber with baffles and air channels. Even a Viceroy ad from 1954 uses this method, pealing away the cigarette paper to expose the 20,000 filters within

Medical tests can detect nicotine in peoples urine, blood, saliva, hair, and nails

We believe that self-regulatory efforts have played and are playing a significant role in dealing with the issue [of cigarette advertising], and that the furtherance of such efforts should be encouraged. In mid-June, however, there was a development that showed these assurances in a different light, somewhat embarrassing to the broadcasting industry

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