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Puffing on a pack of cigarettes a day will leave your lungs black and riddled with cancer

*Describe the media buy for this material, if applicable: (GRPs, number of times the ad was aired, or other measures) Describe intended effects and, for each effect, whether it was achieved and by how much

Prepare your tobacco

The main costs to businesses we expect are losses in profits associated with: reduced sales of the products in scope to retailers, wholesalers and manufacturers packaging redesign costs costs of producing leaflets for products not already subject to the requirements time to familiarise themselves and comply with the regulations We took a conservative approach to estimating costs in the consultation stage impact assessment