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Which policies reduce adult smoking prevalence

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Today the industry also faces: Health awareness growth Regulatory restrictions Ad bans Smoke-free innovation Alternative nicotine products Changing younger consumer habits At the same time: Premium loyalty still exists Pricing power remains strong Emerging markets continue growing Brand heritage still influences purchase decisions That makes 2026 a defining year for legacy brands like Marlboro

This paints a far bleaker picture for smokers than in previous estimates, which suggested each cigarette shortens life by 11 minutes