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Co-author of the study Ellen Peters explains, The graphic images motivated smokers to think more deeply about their habit and the risks associated with smoking. A federal appeals court declared the use of warning labels unconstitutional in part because the images were unabashed attempts to evoke emotion and browbeat consumers into quitting. Peters suggests that the court was not correct in its assessment of how the images work to discourage smoking

The statistic likely to resonate most with readers is also the simplest: in this study, every participant who both smoked and had high air pollution exposure had detectable plastics in their blood, compared with only one-in-eight people exposed to neither

214042, doi.org/10.1097/cm9.0000000000001691