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Their work is highlighted in two studies published recently in the journal Tobacco Control

They saw opportunity in the 20s because the beauty standards were changing

In 2020, the FDA issued its decision, finding that the issuance of exposure modification orders with reduced exposure claims for THS and three variants of our tobacco sticks would be appropriate to promote the public health and is expected to benefit the health of the population as a whole. Technological improvements were made to THS 2.2 over the following years in order to improve key elements of the user experience

Menthol cigarettes are the single most important pathway to get kids to start smoking in the United States