Manender Kaushik, AVP and Category Head, Instamart said, Since the launch of the Home and Lifestyle category on Instamart, weve witnessed robust growth in the segment
One of the all-time greats, one of our heroes that we watched and competed against
So that gives us an incredible flexibility on the product, that gives us an ability to scale very quickly, very easily, and the efficiencies out of all of those things, the automatization, the homogenization, the detachment from the supply chain will allow us to go into the market with absolute cost leadership over the competition. This represents a strong commercial advantage the cost of goods and cost of production being a fraction of what the nearest competition can possibly achieve
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