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Earlier research suggests that peer behaviors were primary factors, but it was unclear if this was facilitated by an environment that condones smoking or by a single friend who smokes

The Solution: The strategy was to completely change the brand territory from Corset/lingerie, into a fashion-related territory, where the idea of corset is subtly introduced

The market also benefits from the nation's advantageous location as a trading hub, which makes it easier to import foreign brands while government initiatives to lower the prevalence of smoking continue

To be effective, help with quitting smoking must involve a comprehensive approach, both in terms of physical addiction and psychological dependence on cigarettes