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Each pack ensures the quality and satisfaction expected from the Newport brand, catering to smokers who prefer a gentler smoking experience

In the Escape from the commonplace campaign, the brand highlighted its taste and (alleged) mildness through imagery of global landmarks and the line Enjoy something different. Coinciding with this, the brand also used its healthier positioning in a campaign with the slogan: Yes, you need never feel over-smoked that's the miracle of Marlboro!, targeting parents through children

"50c increase on pack of cigarettes, alcohol duty unchanged"

Baking soda helps to neutralize odors deep within your carpet