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In the 1960s the company launched a pilot program to recruit new smokers, sending attractively-dressed young women in company vans to schoolyards and parks near Boston-area housing projects, where they handed out free Newports to anyone who wanted them including children

WTO backs Australia over plain cigarette packets Australia has won a major trade dispute over its pioneering plain packaging for cigarettes, in a decision handed down by the World Trade Organization (WTO)

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