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If they dont, the relative price gap could widen further. Brands like Marlboro that have a very loyal customer base and strong promotions should be able to keep its consumers, although there is an increased risk of downtrading to cheaper brands, Herzog said

In his landmark review of plain packaging, one of the UKs top doctors Sir Cyril Chantler said he was not convinced by the industrys arguments about the illicit trade, and said that claims that the policy would lead to price reductions on cigarettes, and therefore higher smoking levels, were exaggerated

[21] The longer vapor is stored, the more THC is lost as it condenses on the surface of the vaporizer or the balloon