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You have a product that's killing half a million people a year and you put it in the same agency that regulates cancer chemotherapy drugs, you can pull one of those drugs off the market if it kills 10 people, but you can't pull a product, cigarettes, which is the leading tobacco product off the market for killing half a million people a year

As a character drama, a thriller, a study of big vs small, corrupt vs

All we know is we have twice the efficacy rate, which is good

It aims to make people think about the real human cost of illegal tobacco, so they report where its being sold, generating intelligence for Trading Standards, police and HMRC