Consumption Increase Effect Sometimes cheaper cigarettes lead to: Smoking more frequently Lower perceived cost per cigarette Result: total cost stays the same (or even increases) Satisfaction Factor If a cigarette doesnt satisfy: You smoke more You compensate unconsciously This cancels out savings
AE [1] Press release, Quit for a week and save a day, say health experts, UK Government website, published 30 December 2024, accessed the same day [2] Ian Sample, Single cigarette takes 20 minutes off life expectancy, study finds, The Guardian, published December 30, 2024, accessed the same day National Committee Against Smoking |
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