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For example, the Craven A ads of the late 1920s and early 1930s all professed false health claims which resembled those seen stateside the ads claimed that Craven A cigarettes were easy on the throat, while, contemporaneously, American brand Old Gold was advertising their cigarettes as Not a Cough in a Carload and Lucky Strike was professing its toasting process as protective of throats

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Marketing initiatives for consumer goods like cigarettes can draw upon national identity elements including patriotism and topophilia (affinity to place) to create positive associations between the product and the potential consumer 10

Users like to roll their spliffs because they can customize them to their preferences, controlling the mixture and ratio of tobacco and marijuana